Discuss the Pros and Cons of the using SNS with Canon

Pros - Build up a good relationship

Since Canon Blog is one way of SNS (Social Networking Services) providing users to connect to others and Canon, users can know more people who love Canon and expand their social network in the online community. Moreover, users can share content and give comments to others so the blog can create an interactive communication and effect with others. Therefore, SNS can help Canon build up a good relationship with their fans.

Cons - Difficult to manage

If you create a new blog in Canon Blog, you can be a member of the group. Everyone can share everything on the blog as you like, the benefits of Canon or the complaints for the Canon. It is difficult for Canon to manage the comments and build up a brand image. Therefore, Canon should create a team to manage and control the users to protect the brand image.

Case Study - Canon

Canon is one of the popular brands providing digital products in the world. How do they use the SNS (Social Networking Services) to connect and build up a good relationship with customers?

Canon created a "Canon Blog" in Yahoo, one platform for a group of people to connect to others and share their experiences. Canon has separate the blog into different parts, users find the information in a easy and direct way. Also, Canon posts some practical photographing skills regularly and invites some celebrities to share their experiences to attract more people to join their group.

People can create a personal blog in Canon Blog. You can post the photos you took, share your photographing experiences, give comments to the others and build up a relationship with other Canon users. Therefore, people can link with bloggers and Canon to develop and expand a large social network.