Pros - Build up a good relationship
Since Canon Blog is one way of SNS (Social Networking Services) providing users to connect to others and Canon, users can know more people who love Canon and expand their social network in the online community. Moreover, users can share content and give comments to others so the blog can create an interactive communication and effect with others. Therefore, SNS can help Canon build up a good relationship with their fans.
Cons - Difficult to manage
If you create a new blog in Canon Blog, you can be a member of the group. Everyone can share everything on the blog as you like, the benefits of Canon or the complaints for the Canon. It is difficult for Canon to manage the comments and build up a brand image. Therefore, Canon should create a team to manage and control the users to protect the brand image.
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