Discuss the Pros and Cons of the using SNS with H&M

Pros - Gain interest with H&M
Users can invite friends to join the group and promote H&M to others. When people become a friend of H&M, they can share their fashion ideas and post some photos on the H&M Facebook. H&M or other users can reply them immediately to share their feelings or experiences. So it can maintain the relationship and gain the loyalty between H&M and users.

Cons - Private problem
Based on the simplicity of becoming a member of Facebook, just register personal information then get an account, some people can create a fake account with H&M to attract others to join. Also, everyone can get the personal information or content on Facebook. Therefore, H&M should manage and protect the account and control the members' comments.

Case Study - H&M

Have you become a friend with H&M on Facebook? H&M creates a group to connect with people through Facebook and there are around 2,372,389 people like H&M. Facebook is one of SNS (Social Networking Services) to build up a relationship with others and expand the social network in the world. There are two main categories - Fashion and FAQ in H&M Facebook.

H&M organized H&M Style Eye on Facebook and YouTube and was sponsored by Lucky Magazine in New York. Users uploaded stylish photos of themselves while others voted. The three most stylish will get some gifts. People can know more about H&M fashions and how to wear more stylish, it can create an interaction between each others by Facebook. Also, you can find shopping online bottom in there then you can purchase the products online. Therefore, Facebook not only attracts more people to focus on the fashions of H&M and build up a good brand image all over the world, but also increases the volume of sales.

Source : YouTube

Discuss the Pros and Cons of the using SNS with Canon

Pros - Build up a good relationship

Since Canon Blog is one way of SNS (Social Networking Services) providing users to connect to others and Canon, users can know more people who love Canon and expand their social network in the online community. Moreover, users can share content and give comments to others so the blog can create an interactive communication and effect with others. Therefore, SNS can help Canon build up a good relationship with their fans.

Cons - Difficult to manage

If you create a new blog in Canon Blog, you can be a member of the group. Everyone can share everything on the blog as you like, the benefits of Canon or the complaints for the Canon. It is difficult for Canon to manage the comments and build up a brand image. Therefore, Canon should create a team to manage and control the users to protect the brand image.

Case Study - Canon

Canon is one of the popular brands providing digital products in the world. How do they use the SNS (Social Networking Services) to connect and build up a good relationship with customers?

Canon created a "Canon Blog" in Yahoo, one platform for a group of people to connect to others and share their experiences. Canon has separate the blog into different parts, users find the information in a easy and direct way. Also, Canon posts some practical photographing skills regularly and invites some celebrities to share their experiences to attract more people to join their group.

People can create a personal blog in Canon Blog. You can post the photos you took, share your photographing experiences, give comments to the others and build up a relationship with other Canon users. Therefore, people can link with bloggers and Canon to develop and expand a large social network.

The definition of Social Networking Services

Nowadays, Social Networking Service is very popular in our daily lives. Whatever at home, in school, in office or anywhere, you can find many people use social networking service by phone or computer to know each other, to share their interests and to build up a good relationship in the worldwide.

Social Networking Service is one way for people to connect others such as families, friends, classmates, colleagues or people they don't know on the online community. People can build up their individual web page to share their feelings and connect to the relationship and the social group in the Internet.

There are multiple channels and platforms allowing people to link with each others. In the past, peolpe like to chat with others in some chat rooms, newsgroups or BBS. Facebook, MySpace launched in 2000s, they developed and provided more advanced features such as upload photos, music or movie for the users to share.

However we should concern about the privacy problem. Based on we can ahare our individual profile in the webpage, people are easy to steal or copy our personal information by the illegal way.

Source : www.world2006.hk/en/business/doc/dec04/10_Cherrypicks.pdf