Pros - Gain interest with H&M
Users can invite friends to join the group and promote H&M to others. When people become a friend of H&M, they can share their fashion ideas and post some photos on the H&M Facebook. H&M or other users can reply them immediately to share their feelings or experiences. So it can maintain the relationship and gain the loyalty between H&M and users.
Cons - Private problem
Based on the simplicity of becoming a member of Facebook, just register personal information then get an account, some people can create a fake account with H&M to attract others to join. Also, everyone can get the personal information or content on Facebook. Therefore, H&M should manage and protect the account and control the members' comments.
Users can invite friends to join the group and promote H&M to others. When people become a friend of H&M, they can share their fashion ideas and post some photos on the H&M Facebook. H&M or other users can reply them immediately to share their feelings or experiences. So it can maintain the relationship and gain the loyalty between H&M and users.
Cons - Private problem
Based on the simplicity of becoming a member of Facebook, just register personal information then get an account, some people can create a fake account with H&M to attract others to join. Also, everyone can get the personal information or content on Facebook. Therefore, H&M should manage and protect the account and control the members' comments.
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