Canon is one of the popular brands providing digital products in the world. How do they use the SNS (Social Networking Services) to connect and build up a good relationship with customers?
Canon created a "Canon Blog" in Yahoo, one platform for a group of people to connect to others and share their experiences. Canon has separate the blog into different parts, users find the information in a easy and direct way. Also, Canon posts some practical photographing skills regularly and invites some celebrities to share their experiences to attract more people to join their group.
People can create a personal blog in Canon Blog. You can post the photos you took, share your photographing experiences, give comments to the others and build up a relationship with other Canon users. Therefore, people can link with bloggers and Canon to develop and expand a large social network.
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